Integrations · Mobile app subscriptions
Qonversion MRR, churn & LTV analytics
Connect Qonversion and Honest MRR builds monthly recurring revenue (MRR), movements, churn, lifetime value (LTV) and cohort reports from the records Qonversion sends, with every MRR movement open to inspection — so you can show an investor where a number came from.
You connect with your Qonversion project secret key (sk_… or test_sk_…). Honest MRR uses it only to read — it never moves money or changes your customers or subscriptions.
Before you connect: RevenueCat, Superwall and Qonversion all report the same App Store and Google Play money. If one app runs through more than one of them, connect only one — otherwise its MRR is counted twice. Qonversion can also track web subscriptions billed through Stripe. If that Stripe account is connected here directly too, those subscriptions count twice — connect them in one place only.
How MRR is computed from Qonversion
- App Store and Google Play revenue counts net of the store's commission — a 15% estimate until webhook events supply the real proceeds rate.
- The key decides the environment: sk_… is production, test_sk_… is sandbox.
- Every price is amortized to a monthly amount — annual plans divided by 12, weekly and daily plans scaled up — and past-due subscriptions still count but are flagged at-risk.
- Trials count as zero until they convert.
The full rule set is on how we calculate MRR.
How this differs from Qonversion's analytics
Qonversion's revenue charts include an MRR chart that counts only subscriptions with auto-renewal turned on. (Qonversion's docs, checked October 4, 2026)
Honest MRR reads the same Qonversion records and adds:
- One ledger across billing providers — Qonversion next to any of the nine we support.
- An audit trail an investor can follow: every MRR movement opens to its ledger entry, the webhook event when one recorded it, and the current Qonversion record, and every version we receive is fingerprinted in a tamper-evident hash chain.
- Share links and monthly statements you can save as PDF, plus ad spend for CAC and payback, and costs for burn and runway.
If Qonversion is your only billing source and you don't need an audit trail or investor statements, Qonversion's analytics may be all you need.
Staying current
Every subscription imports when you connect, dated from when it started — months before you connected show each one at its current price. A webhook keeps MRR current as events arrive; without one, Honest MRR resyncs daily.
Connect Qonversion — step by step
These are the same steps the in-app guide shows on Settings → Connect after you sign in, where “the field below” and “your connection card above” refer to that page.
How to connect Qonversion — step by step
- Project settings → copy the Secret Key
sk_… is production, test_sk_… is sandbox — either works; the key decides the environment.
- Paste it below and connect
Customers, purchases and entitlements backfill (it walks every customer, so large projects take a while — it resumes if interrupted).
- Live sync: add a webhook
In Integrations → Webhooks, set your connection card's URL, make up a long random Header Authorization-Token value, and paste that same token into the card as the webhook secret.
⚠️ If this app's revenue is ALSO connected via RevenueCat or Superwall, connect only one of them — they report the same store money and MRR would be double-counted. The same goes for web purchases: if Qonversion also tracks your Stripe subscriptions, don't connect that Stripe account here as well. Store MRR uses a 15% commission estimate until webhook events supply the real proceeds rate.
What happens to the data
Honest MRR keeps the latest verbatim copy of every object Qonversion sends and fingerprints every version in your organization's append-only hash chain, so the MRR you show investors traces back to the records it came from — and a later edit to any of them is detectable. Credentials are encrypted at rest with AES-256-GCM. Details are on the Security and Privacy pages.
Questions
Something not covered here? Email us and a person answers.
Try it on your own Qonversion data
Free up to $2k MRR (a soft limit), with a 14-day Pro trial and no credit card.
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