RevenueCat MRR, churn & LTV analytics

• App Store and Google Play subscriptions count proceeds — net of Apple's or Google's 15–30% cut and tax — because that is the money that actually reaches you.
• RevenueCat's API doesn't expose each subscription's per-period price, so Honest MRR derives it from the subscription's total revenue divided by the periods paid, and marks that figure as estimated.
• Sandbox (TestFlight and StoreKit testing) subscriptions never count as revenue.
• Every price is amortized to a monthly amount — annual plans divided by 12, weekly and daily plans scaled up — and past-due subscriptions still count but are flagged at-risk.
• Trials count as zero until they convert.

The full rule set is on how we calculate MRR.

RevenueCat Charts shows MRR as revenue, revenue net of taxes or proceeds, alongside churn, cohorts and realized LTV, for App Store, Google Play, Amazon and Stripe purchases. (RevenueCat's docs, checked October 4, 2026)

RevenueCat's Verified Metrics publishes your project's metrics on a public page — with the project's details or an anonymized profile, showing only the metrics you choose. (RevenueCat's release notes, November 14, 2025)

Honest MRR reads the same RevenueCat records and adds:

• One ledger across billing providers — RevenueCat next to any of the nine we support.
• An audit trail an investor can follow: every MRR movement opens to its ledger entry, the webhook event when one recorded it, and the current RevenueCat record, and every version we receive is fingerprinted in a tamper-evident hash chain.
• Monthly statements you can save as PDF, plus ad spend for CAC and payback, and costs for burn and runway.

RevenueCat's MRR chart can show revenue, revenue net of taxes or proceeds; Honest MRR counts proceeds, so compare it with the Proceeds view. A weekly plan counts 52 ÷ 12 weeks a month here and four there, so weekly plans read about 8% higher here. And each subscription's per-period price here is estimated from the revenue RevenueCat reports for it. (revenuecat.com ↗)

If RevenueCat is your only billing source and you don't need an audit trail or investor statements, RevenueCat Charts — with Verified Metrics for sharing — may be all you need.

Realized revenue — the cash collected — includes one-time purchases only. RevenueCat's API lists those but not subscription renewals, so renewal payments are missing from realized revenue, the cash lines of monthly statements and realized LTV; MRR is unaffected. Connected App Store and Google Play reports show this as a gap between the store's proceeds and ours.

Every subscription imports when you connect, dated from when it started — a few thousand customers take roughly 45 minutes, because RevenueCat has no project-wide subscription list — and months before you connected show each one at its current price. RevenueCat's webhooks identify store transactions rather than carrying subscription state, so Honest MRR resyncs RevenueCat daily.

These are the same steps the in-app guide shows on Settings → Connect after you sign in, where “the field below” and “your connection card above” refer to that page.

Honest MRR keeps the latest verbatim copy of every object RevenueCat sends and fingerprints every version in your organization's append-only hash chain, so the MRR you show investors traces back to the records it came from — and a later edit to any of them is detectable. Credentials are encrypted at rest with AES-256-GCM. Details are on the Security and Privacy pages.

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