Whop MRR, churn & LTV analytics

• Whop's API reports the buyer's price; its platform and processing fee (about 3–6%) isn't exposed per subscription, so MRR is gross of that fee.
• A membership set to cancel keeps counting until its period ends. One-time plans never count as MRR, and plans priced in crypto are skipped — there is no exchange rate to value them.
• Promo codes aren't subtracted: MRR counts each membership at its plan's price.
• Production and sandbox keys are detected automatically.
• Every price is amortized to a monthly amount — annual plans divided by 12, weekly and daily plans scaled up — and past-due subscriptions still count but are flagged at-risk.
• Trials count as zero until they convert.

The full rule set is on how we calculate MRR.

Whop's dashboard estimates MRR from all active and past-due subscriptions and computes churn over the last 30 days. (Whop's docs, checked October 4, 2026)

Honest MRR reads the same Whop records and adds:

• One ledger across billing providers — Whop next to any of the nine we support.
• An audit trail an investor can follow: every MRR movement opens to its ledger entry, the webhook event when one recorded it, and the current Whop record, and every version we receive is fingerprinted in a tamper-evident hash chain.
• Share links and monthly statements you can save as PDF, plus ad spend for CAC and payback, and costs for burn and runway.

If Whop is your only billing source and you don't need an audit trail or investor statements, Whop's analytics may be all you need.

Every subscription imports when you connect, dated from when it started — months before you connected show each one at its current price. A webhook keeps MRR current as events arrive; without one, Honest MRR resyncs daily.

These are the same steps the in-app guide shows on Settings → Connect after you sign in, where “the field below” and “your connection card above” refer to that page.

Honest MRR keeps the latest verbatim copy of every object Whop sends and fingerprints every version in your organization's append-only hash chain, so the MRR you show investors traces back to the records it came from — and a later edit to any of them is detectable. Credentials are encrypted at rest with AES-256-GCM. Details are on the Security and Privacy pages.

Something not covered here? Email us and a person answers.